synas.

Synas Labs · internal system

Lead Radar

Internal build

The system Synas built for its own pipeline: signals, qualification, CRM, and follow-up on one connected data model, instead of chat threads and spreadsheets.

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What problem does it solve?

  • Promising leads are noticed in many places and recorded in none of them.
  • Nobody can say why one lead was prioritized over another.
  • Follow-up depends on memory, so overdue leads go unnoticed.

What did we build?

  1. 01

    Signals

    An observed opportunity is recorded with its source, the pain, and the evidence, then promoted into a lead when it is worth pursuing. Automated discovery from public sources is designed but not connected yet.
  2. 02

    Qualification and scoring

    Promoting a signal writes a point-in-time score snapshot with its rationale. Humans still decide whether to pursue.
  3. 03

    CRM and lifecycle

    Company, contact, opportunity, and activity in one operating record, not trapped in someone’s inbox.
  4. 04

    Follow-up

    One rule set plans the next follow-up when a lead is created, qualified, or sent a proposal, and overdue follow-ups surface for a person.

How does it work?

Lead Radar · pipeline structure

Internal build

Signal

  1. new
  2. promoted

Lead

  1. new
  2. needs review
  3. qualified
  4. discovery
  5. proposal
  6. negotiation
  7. won
  8. lost
  9. passed

Opportunity

  1. identified
  2. discovery
  3. proposal
  4. negotiation
  5. won
  6. lost

Actual status values from the Lead Radar data model. No client records are shown.

From signal to follow-up

  1. 01Signal
  2. 02Score
  3. 03Lead
  4. 04Opportunity
  5. 05Follow-up

What is it built with?

  • Next.js and TypeScript
  • PostgreSQL with Drizzle
  • Role-based access, enforced on the server
  • A tested follow-up rule set

What are the results?

Internal build

This is a Synas-built system, so there are no client results to report. Results will appear here only when a client system can report real numbers.

What are the limits?

This is Synas’s own internal system. It is not a client project and not a product for sale. Automated discovery of signals, CRM sync, email, and calendar connections are not live.

Next step

Want something like this?

Start with a Workflow Audit on one workflow. We map it, show where it stalls, and tell you what to automate first.

Get a Workflow Audit (opens in a new tab)Book a 20-minute intro call (opens in a new tab)