Solutions
What Synas builds, and when you need it.
A connected system
- 01
Capture
The request is recorded
- 02
Decide
Rules, then people
- 03
Act
The next step happens
- 04
Remember
State lives in one place
Who it is for
Teams that answer the same questions and sort the same messages every day.
The problem
Routine work waits on a person: sorting messages, drafting replies, chasing status, entering data.
Example outcome (illustrative)
New inquiries are sorted, logged, and answered right away. Your team handles only what needs a person.
Before: A price question arrives at 9 pm. It sits until morning, and nobody logs it. After: The inquiry is logged and tagged, and a draft reply is ready. A person approves anything sensitive.
What we build
- Sorting and routing
- Lead qualification and scoring
- Drafted replies, approved by people
- Details pulled into records
- A log of every run
Who it is for
Owner-led sales and service teams whose pipeline lives in chats and spreadsheets.
The problem
Leads and customers are scattered, so follow-up is inconsistent and nobody sees the pipeline.
Example outcome (illustrative)
Every lead has one record, one owner, and a next step with a due date. You can see the pipeline at a glance.
Before: Leads come from WhatsApp, calls, and forms. You cannot say who is waiting on what. After: Each lead lands in one pipeline with an owner. Overdue follow-ups show up for a person.
What we build
- One operating record
- A pipeline that matches your sales path
- Capture from where leads arrive
- Follow-up rules
- Access by role
Who it is for
Businesses whose spreadsheet has quietly become the system.
The problem
Off-the-shelf tools do not fit how the work runs, so spreadsheets fill the gaps.
Example outcome (illustrative)
The process runs in a tool built for it, with the right people seeing the right records.
Before: Jobs are tracked in a shared spreadsheet that breaks whenever two people edit it. After: Jobs live in a small internal tool with roles, status, and history. Clients see their own updates.
What we build
- An internal tool for the process
- A client-facing portal
- Role-based access
- An audit trail
- Dashboards
Who it is for
Teams using good tools that do not talk to each other.
The problem
Good tools that do not talk to each other, so people copy data between them.
Example outcome (illustrative)
Information is entered once and shows up everywhere it is needed. The numbers agree.
Before: A form submission is copied by hand into the CRM, then into a calendar. After: The form creates the CRM record and the calendar hold. Failures are visible, not silent.
What we build
- Form or message to CRM
- Orders and payments to records
- Calendar kept in step
- Mapped data
- Visible failures
Who it is for
Businesses with repeatable but manual operations: orders, bookings, onboarding, approvals.
The problem
The path from request to done is implicit, so it breaks whenever the usual person is away.
Example outcome (illustrative)
Every request follows a clear path with named owners. Exceptions go to a person, not a black hole.
Before: An order depends on one person remembering to ask for the address and check the payment. After: The order moves through set steps. A person verifies the payment, and the rest runs on its own.
What we build
- A mapped workflow first
- Automation where rules are clear
- Humans where judgment is needed
- Connections between your tools
- A short system brief
Around the work, not around a template.
We start from the path: where a request enters, who touches it, what has to be true before it can move, and what “done” looks like. The software is the consequence of that.
Humans stay where judgment is needed.
Automation is for work that should not depend on someone remembering. Review, exceptions and relationships stay with people, recorded rather than lost in a chat thread.
Next step
Start with one workflow.
The Workflow Audit is a fixed-price session on one workflow: where it stalls, what a system could own, and what should stay human.