Industries · Real estate
Stop losing property inquiries between the portal and WhatsApp.
Synas builds CRM and automation for real-estate agencies: every inquiry captured, every follow-up scheduled, and every lead owned by a named agent.
Why do real-estate agencies lose leads?
Most agencies lose leads in the handoffs: between the portal and the inbox, the inbox and WhatsApp, and WhatsApp and the CRM. The inquiry is real, but nothing makes sure someone acts on it.
Portal inquiries
Inquiries arrive from several listing portals and the website. Each lands in a different inbox, so some are answered late and some never.
WhatsApp follow-up
Buyers and renters prefer WhatsApp. The conversation lives on one agent’s phone, and the details never reach a record.
Response speed
A quick reply keeps a buyer from moving on. Replies wait on whoever happens to see the message.
Agent accountability
Nobody can see which agent owns which lead, who has followed up, or how long a lead has waited.
What does an automated real-estate workflow look like?
Every inquiry follows one path from first message to a closed deal. The system does the routine steps, and agents spend their time on viewings and conversations.
The path an inquiry follows
- 01Inquiry arrives
- 02Captured and logged
- 03Requirement read
- 04Property matched or handed to an agent
- 05Follow-up scheduled
- 06Viewing booked
- 07Deal closed
| Step | Manual | Automated |
|---|---|---|
| Portal inquiry arrives | Lands in an inbox, copied by hand | Captured into the CRM with its source |
| First reply | When someone sees it | Sent right away, drafted for a person to approve if sensitive |
| WhatsApp conversation | Stays on the agent’s phone | Recorded against the lead, with the requirement extracted |
| Follow-up | Depends on memory | Scheduled, with overdue ones surfaced for a person |
| Who owns the lead | Unclear | One named agent, visible to the manager |
Illustrative comparison, not a client result
How much does CRM automation for a real-estate agency cost?
Builds start at $650 (Starter), $1,650 (Growth), and $3,650+ (Advanced). Agencies with several lead sources usually fit Growth, which adds AI qualification and WhatsApp and email automation. First, a $99 Workflow Audit, credited toward the build.
Has Synas built this?
Lead-to-Sale CRM
A WhatsApp-first sales system for real-estate teams, built around the path from first message to closed deal rather than a generic contact list. It runs as a demo on synthetic data. No agency is using it yet.
Next step
Show us how your agency handles an inquiry today.
In a 60-minute Workflow Audit we map it, mark where leads go cold, and tell you what to automate first.