Workflow systems for growing businesses
That's your team today. Let's fix that.
Synas Labs builds the systems that catch every enquiry, reply instantly, and keep every follow-up moving, so your people spend their day on customers, not on copying, chasing and remembering.
Enquiry received on WhatsApp
J. Patel· just now· New
Contact and details logged in the CRM
S. Clarke· Web form · 4 min· New
Instant reply sent, lead scored
M. Reyes· Score 82 · call booked· Qualified
Agent notified, follow-up scheduled
A. Okafor· Follow-up in 2 days· Viewing
Your team keeps the apps they already like. We wire them together.
The problem
Problem 01
Problem 02
Problem 03
Problem 04
With a Synas system
What we build
Routine steps run on their own and exceptions go to a person, with a record of what happened.
Example · New enquiries get an instant reply and a follow-up reminder without anyone typing.
A CRM shaped around how you sell: capture, stages, next actions and reporting.
Example · Every lead has an owner, a stage and a next step you can see at a glance.
Custom internal or client-facing tools built around your data, rules and roles.
Example · A booking and approvals tool that replaces a shared spreadsheet.
Your tools connected, with the data mapped and failures visible.
Example · A web form, WhatsApp and your calendar feeding one record.
A clear path from request to done, with automation where it helps and people where judgement matters.
Example · Quote requests move from enquiry to approval to invoice without being carried by hand.
See it working
Two public working demos and one internal build. Each one is labelled for what it is. No client results are published yet.
J. Patel Qualified
Source: WhatsApp · Owner: Sales agent · Next action: Call tomorrow
Activity log
Screenshot placeholder · illustrative data
For real-estate teams · Channel WhatsApp-first · Access 5 server-enforced roles
Open working demo →Human approval on every payment
Open working demo →Our own pipeline system. Signals, qualification, CRM and follow-up on one connected data model, with 9 lead states.
Used internally by Synas
Explore Lead Radar →Next window · reserved
[Client name] · [Measured result]
Published with a real quote and real numbers after the first client engagement. Not before.
How we work
$99 · credited toward a build
We map one workflow and find where it leaks.
You get: A written automation map and a prioritized plan
Scope agreed in writing
We turn the plan into a concrete system design.
You get: Data, rules, owners and a fixed scope
From $650
We build and connect the system with you.
You get: A working system and documentation
From $75 a month
We tighten slow steps and add the next workflow.
You get: Ongoing improvements and support
Start smallAdd scope only when it works →
Pricing
All prices in USD. Infrastructure costs are paid by you, so you own and control them.
$99
Fixed price. Credited in full toward any build.
from$650
One lead source, one clear outcome.
from$1,650
Several sources and smarter follow-up.
from$3,650+
Custom systems for larger teams.
Ongoing support and maintenance from $75 a month.
Built to be trusted
Permissions are enforced on the server, not only in the interface.
Every change and automation run is logged and traceable.
A person signs off on payments, exceptions and judgement calls.
Ownership transfers to you on payment, with no lock-in. [Confirm in contract]
The team
A remote-first team working US and UK business hours.
CEO
Leads strategy, client relationships and delivery. Works directly with owners to map how their work really moves and decide what to automate first.
CTO
Designs and builds the systems behind every engagement: architecture, AI and automation workflows, integrations and deployment.
VP Sales
Leads client outreach and onboarding. Helps businesses see where they lose leads and time, and which engagement fits.
Questions
Pick a question. Anything in [brackets] is confirmed per project before we sign.
Q-01Integrations
Short answer
Through official APIs and webhooks, with every field mapped before we build.
How it works
Inbound messages arrive as verified webhooks, are queued, de-duplicated and written to one contact record. Outbound replies and CRM updates go through the same layer, so a failed call is retried and shown in a failure queue instead of disappearing. [Confirm the WhatsApp provider per project]
Q-02AI and data
Short answer
Hosted model APIs, chosen per workflow. Rules handle what rules can, and AI handles the rest.
How it works
We call provider APIs for classification, extraction and drafting, keep prompts and outputs in your audit log, and can strip personal details before a call. Low-confidence results go to a person instead of triggering an action. [Confirm each provider's data-use terms before launch]
Q-03Security
Short answer
Roles are enforced on the server, and every change and automation run is logged.
How it works
Permissions are checked in the API, not only in the interface, so a hidden button cannot be bypassed. Each record change and automation run is written to an audit trail with who, what and when. [Add hosting region and encryption details]
Q-04Reliability
Short answer
Nothing is silently dropped. Failures are retried, then shown to a person.
How it works
Every step has a status. Temporary errors retry with backoff, and anything still failing lands in a visible queue with the input, the error and a retry option. Uncertain AI results never trigger customer-facing actions without review.
Q-05Ownership
Short answer
You do, with no lock-in.
How it works
Code lives in a repository you own, infrastructure runs in accounts you control, and you pay hosting costs directly. We document the data model and deployment steps so another engineer could take over. [Confirm in contract]
Q-06Privacy
Short answer
We design for data minimization and can sign a data processing agreement. We do not claim certifications we do not hold.
How it works
We collect only the fields a workflow needs, agree retention rules with you, and support access and deletion requests from your records. [Confirm DPA availability and any certifications before publishing]
Q-07Delivery
Short answer
Fixed scope in writing first, then staged releases, with support from $75 a month.
How it works
The $99 Workflow Audit produces the scope. Builds start from $650, are developed in a staging environment and released in versioned steps so a bad release can be rolled back. Support covers monitoring, fixes and small changes. [Confirm response times]
Ready when you are
Build your brief in ten seconds. A founding team member reads it and replies with the right next step.